Advertising Disclosure
Sterling Edge is an advertising-supported financial information website. Some of the content, links, offers and services presented on the site may be connected to commercial relationships from which Sterling Edge may receive compensation.
This page explains how those relationships may work and how we aim to make the commercial nature of the website clear to readers.
How Sterling Edge is funded
Sterling Edge may receive compensation when a visitor takes certain actions after interacting with content or links displayed on the website.
Depending on the arrangement, compensation may be generated when a visitor:
- clicks a commercial or featured link;
- visits a third-party website;
- submits an enquiry or request for information;
- registers for a service;
- creates an account;
- purchases a product or service;
- completes another qualifying action agreed with an advertiser or commercial partner.
Compensation may be based on clicks, leads, registrations, enquiries, sales, subscriptions or other commercial arrangements.
Commercial content and featured offers
Some pages may contain references to products, services, platforms, providers or other commercial opportunities.
Where a commercial relationship exists, Sterling Edge may receive compensation if a reader interacts with or purchases through a featured link.
The presence of a product, service or provider on Sterling Edge does not mean that it is suitable for every reader.
Readers should independently review the terms, eligibility requirements, fees, risks and conditions of any financial product or service before making a decision.
How compensation may affect what you see
Commercial relationships can affect which advertisements, offers, products or services appear on Sterling Edge and where they are positioned.
We may give greater visibility to commercial partners or offers where a compensation arrangement exists.
This means that Sterling Edge should not be assumed to provide a complete comparison of every product, service, provider or financial option available in the market.
The absence of a provider or product from the site should not be interpreted as an assessment of its quality or suitability.
Editorial information and advertising
Sterling Edge publishes general educational material covering pensions, money, investments, tax and financial decision-making.
Editorial material may appear alongside advertising or links that generate commercial compensation.
Our editorial contributors are expected to present general information clearly and to distinguish educational explanations from personalised recommendations.
However, because Sterling Edge is commercially funded, readers should always understand the website in the context of the advertising disclosure shown on this page and elsewhere on the site.
More information about our publishing process is available in our Editorial Policy .
How advertising is identified
Sterling Edge uses visible disclosures to communicate the advertising-supported nature of the website.
These may include:
- an ADVERTISEMENT label displayed at the top of the website;
- advertising or commercial disclosures within individual pages;
- the expanded disclosure displayed in the footer;
- contextual wording associated with commercial links or offers where appropriate.
Links to third-party websites
Some links on Sterling Edge may direct visitors to websites, services or platforms operated by independent third parties.
Once you leave Sterling Edge, the destination website is responsible for its own content, products, pricing, eligibility criteria, privacy practices, terms and security.
Sterling Edge does not control third-party websites and cannot guarantee that information displayed by an external provider will remain accurate, available or unchanged.
Before entering personal information, creating an account or making a purchase, you should review the relevant third party's own terms, privacy policy and product information.
No guarantee of outcome
Advertising, examples, illustrations or references to financial products and strategies do not guarantee any particular financial result.
Individual outcomes can vary significantly depending on factors such as income, tax status, age, personal circumstances, market conditions, product terms and eligibility.
Past performance, examples of potential savings or illustrations of possible outcomes should not be interpreted as guarantees of future performance or results.
Financial information is not personalised advice
Commercial relationships do not change the fact that Sterling Edge provides general educational information only.
Nothing on the website should be treated as personalised financial, investment, pension, tax or legal advice.
Before taking significant financial action, consider whether you need guidance or advice from an appropriately qualified professional.
Please read our Financial Disclaimer for more information.
Sterling Edge membership
Sterling Edge may also generate revenue from membership or subscription access to full articles or additional content.
Any applicable membership price should be displayed before a user registers or completes a paid subscription.
Purchasing a Sterling Edge membership provides access to content according to the applicable membership terms. It does not create a financial-adviser relationship and does not include personalised financial advice.
No automatic endorsement
The inclusion of an advertiser, product, provider, service or link on Sterling Edge should not automatically be interpreted as an endorsement or recommendation.
Readers remain responsible for determining whether any financial product or service is appropriate for their circumstances.
Changes to commercial relationships
Advertisers, compensation arrangements and featured services may change over time.
Sterling Edge may therefore update this Advertising Disclosure when necessary to reflect changes in how the website is funded or how commercial content is presented.
Our approach to transparency
We believe readers should be able to understand when a website has a commercial interest in the actions they take.
For that reason, Sterling Edge displays an advertising notice at the top of the site and maintains this expanded Advertising Disclosure.
This page should be read together with:
Questions about this disclosure
If you have a question about advertising, commercial relationships or how a particular piece of content is presented, you can contact Sterling Edge through our contact page.